Call me vain but....

....I like being delivered a magazine with my name on the front. It gives me that wonderful feeling of self-importance that helps be sleep better at night.

So hats off (or glasses off) to Sunglass Hut, for sending me a brochure this week in the form of a small fashion magazine. Only 10 pages to the slightly-bigger-than-A6 size brochure, but it contained some cool shots of their range, some vouchers and the chance to win a trip to NYC.


Swimming in sunnies can lead to increased risk of shark attack.

But best of all, on the back my name and address had been mail-merged onto the brochure to allow them ease of posting out to people. Nothing strange there, but the front of the brochure, which was designed like a fashion magazine cover, had the words 'Simon spotted in "my suburb"'. Neat. It's like...I'm famous, man.

Sure it's a bit cheesy by fun none-the-less and tickled me enough to read the brochure before shoving it in the must-look-at-later pile.