So the story goes something like this...
I downloaded a track from iTunes the other week. I think it was the Axwell track I mentioned earlier in another blog. There is no mention on the album that it is a mix album, although if you have half a brain, you'd realise it was. But I don't half a brain, so I downloaded it and of course, at the end of the track, it's still at full volume when the track cuts out. Sounds ridiculous.
So I told iTunes this, and to their credit, they gave me the $1.69 back without any argument and apologised about the 'poor quality of the track'.
iTunes: not iDiots
I replied saying 'it wasn't the quality, it was the fact that you've sold me an incomplete song and that your website is full of mis-information when mix CDs clearly aren't labelled as such.'
They thanked me and off we all went.
It reminded me of a time when I nearly threw my toys out the pram at HMV. I bought a CD in the bargain basement bin - not even I will reveal who the CD was by - and when I got home, I peeled the stickers off the front of the CD to find the words 'all or some of the tracks may have been re-recorded by one or more of the original artists.'
Yep. A bad karaoke CD. It was horrible and I was livid at HMV. 'Top dog for music' seemed like a bit of a joke. I almost went back and complained; I even thought about writing a letter - then I realised that would mean that more people, other than the cashier and myself, would know what I bought. It wasn't worth the chance that people I knew could find out.
So anyway this brings me in a roundabout way, to my point:
Straight Edge Article Six of The Theory Of Revolution: Be Honest
Bill Gates once said that your 'unhappiest customers are your greatest source of learning.' More and more of my purchases have moved from HMV to other retailers and online - a similar pattern to most of the general public - but I used to LOVE going to HMV and wandering around for hours. But once you've been cheated on a dodgy copy of Bucks Fizz's greatest hits (DAMN, SHIT, I didn't mean to say that...F**K I wish I could take that back), you feel totally betrayed.
Maybe I'm over-exaggeratting, but the Article should never be questioned. Be honest, and your customers and consumers will be honest with you.
Wednesday, September 5, 2007
iTunes loophole: Straight Edge Article Six
Labels:
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Digital,
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