Now I'm sure they deserve their own advertising campaign, after all they've put a lot of hard work in, in the world of fruit. They've frequently led from the front when other fruit failed to step up to the mark, but now it seems that bananas are in need of some moral support.
Bananas: Well Hung
The advert today was 30 seconds of a smack-in-your-face reminder that bananas were in shops, they were a great price, they were healthy and that you should go and buy some bananas today.
I'm convinced. I rushed out straight away and bought a car full of bananas.
Well, obviously I didn't really, but this radio campaign was a prime example of pouring money down the drain when it could have been used a hell of a lot more effectively. How about spending some money on effective point of purchase? When people walking into the supermarket, how about some sort of ingenious signage around the fruit counter reminding us of how great bananas are? Even a man in a giant banana costume walking up and down the aisles of your local Coles would have more impact than throwing cash away on pointless and very banal radio ads...
Sure its another rant about pointless radio campaigns, but its painful to see money spent on - and I don't use this word lightly - shit advertising. Funnel a 1/4 of that money into the creative process and the remaining 3/4 would have worked ten times harder for you...
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